Alex Strohl is a Madrid born, French photographer whose work is characterized by his extraordinary travels. Instead of creating contrived scenes, Strohl creates authentic moments and captures them as they unfold before him—continually blurring the lines between work and life.
Strohl's photography has been featured in prestigious publications such as Forbes, Vanity Fair, and Gentleman's Journal; his client lists includes dozens of household names. He is based in Whitefish, Montana—but spends the vast majority of his time on the road with his life partner Andrea Dabene, they often journey to the most remote reaches of the world.
Known and respected throughout the world, Strohl’s work is best characterized by his extraordinary existence. Instead of creating contrived scenes, Strohl creates authentic moments and captures them as they unfold before him—continually blurring the lines between work and life as he immerses himself in majestic mountain landscapes that extend into far reaches of the earth.
The ultimate embodiment of that combined vision was realized when Anthony invited Strohl to join him on a winter expedition in British Columbia’s backcountry—where they set out to document alpine adventures on a one-of-a-kind snowbike, dubbed the NL500. While the NLO Spryte’s heritage is rooted in enabling expeditionary alpine exploration—the NL500 is an entirely different beast altogether. Like Northern Lights Optic eyewear, the NL500 is a fusion of new, inspired by old. Based off of a 1979 Yamaha MX bike, it’s obvious that the Timbersled conversion is unlike anything else that exists in the world. It’s dark silhouette is unmistakable against the stark white snow; it’s throaty growl can be heard echoing throughout the alpine. The bike demands attention—piquing curiosity from even the most callused souls.
George Michael Sinclair Kennedy once said, “All mountain landscapes hold stories: the ones we read, the ones we dream, and the ones we create.” A more true embodiment of this statement could not be found than when Strohl first partnered with Northern Lights Optic to tell the story of the NL500. The experience became such an unmistakable catalyst for creativity—for storytelling of the mountains—that a deeply rooted partnership would be inevitable. Strohl’s unmistakable love for the mountains and his storytelling prowess proved to be the perfect fit for Northern Lights Optic. Together they will elevate one another to the highest summits of alpine exploration—taking the world of luxury eyewear by storm.